The KiwiSun Solarium Franchise Network has become a potential collaborating partner for many domestic and multinational companies in recent years.
In order to achieve their marketing and branding goals, we have developed and applied our corporate partner relationships in the framework of diverse and continuous cooperation, thus mutually strengthening each other's market position and the recognition and popularity of brands.
KiwiSun has been operating successfully since 2006 and we can welcome more and more guests in our salons. The turnover of KiwiSun salons is constantly and dynamically growing, thanks to the high quality of service and the quality control of the franchise system.
KiwiSun ensures that its solariums have a safe value in accordance with the needs of the client base, the standards and the rules, and the design and unique appearance of the solarium machines has earned an undivided domestic and international success.
The green light solarium tubes developed by KiwiSun have also appeared on the market as a unique novelty, so we can rightly say that KiwiSun can be considered a pioneer in solarium culture.
A particularly large number of guests return to this acclaimed and popular service, thanks to KiwiSun’s reliability and growing reputation.
The KiwiSun Solarium Network in Hungary is characterized by a chain with nationwide coverage and rapid international expansion.
The international success is also indicated by the fact that in addition to Hungary, there are already KiwiSun franchise salons in several European countries.
The daily number of guests of the domestic network constantly exceeds 6000–8000 people, the salons are open every day of the week, all day until late at night. This ensures that the salon can accommodate as wide a range of guests as possible, adapting to each guest's work schedule, family, and other activities.
The receptionists are in direct contact with the guests, in the salons the regular guests are almost a family member, so KiwiSun has a direct effect on their taste, the development of the guest's needs can be continuously known and shaped by advice. In recent years, several international companies have chosen the KiwiSun franchise network to introduce or promote their new products, as the KiwiSun network can provide direct access to customers, guests, and personal handover of a product and partner company profile accompanied by some kind words.
The cooperating brands include, but are not limited to:
- DOVE – cosmetics and beauty care, deodorants, separately for women's and separately for men's brands, introduction of a new hair conditioner
- SIGNAL – oral hygiene, introduction of a new toothpaste family
- REXONA – cosmetics-beauty care, deodorants, separately for women's and separately for men's brands
- FA – body care, introduction of a new shower gel family
- MILKA – food industry, introduction of new chocolate products
- GÖSSER – food industry, introduction of non-alcoholic lemon beers
- NESCAFÉ – food industry, introduction of a new cream instant coffee
- PERWOLL – chemical industry, introduction of a new colour-saving detergent
- MERCK – pharmaceutical industry, promotion of intimate gel
- HOHES C – food industry, introduction of a new soft drink
- PERWOLL – chemical industry, introduction of a new detergent
- NEOGRANORMON – pharmaceutical industry, promotion of exfoliating cream
Some photos and posters about the realized and very successful corporate collaborations, about the new products to be introduced, some posters that were placed, the handover of the product brochure in a salon:
The KiwiSun Network is chosen as a cooperating marketing partner not only by companies that manufacture the above popular products, but also by service companies that regularly focus on the ideals and state-of-the-art services that KiwiSun also represents.
In recent years, the following domestic franchise networks have developed close cooperation with the KiwiSun store chain:
- BIOHAIR Hair Salon Franchise Network
- NORBI UPDATE Franchise Network (food retail)
- PIZZA KING Express – pizza home delivery network
- MORRISONS Club – entertainment club network
- INDULHATUNK.HU – international travel agencies
The KiwiSun network is regularly partnered with the following national media, which have chosen the KiwiSun network in recent years to increase their publication rate, for a variety of games, subscription promotions or other purposes:
- VIDÉK ÍZE MAGAZINE
- DIÉTA ÉS FITNESZ – MAGAZINE
- SZABADFÖLD – DAILY NEWSPAPER
- BIORITMUS – MAGAZINE
- VASÁRNAPI HÍREK – WEEKLY NEWSPAPER
- ELITE – MAGAZINE
- ELLE – MAGAZINE
- NŐK LAPJA – WEEKLY PAPER
- COSMOPOLITAN – MAGAZINE
- MARIECLAIRE – MAGAZINE
- GLAMOUR – MAGAZINE
In addition, there are publishers or commercial companies with which the KiwiSun network works successfully.
HOW CAN THE KIWISUN NETWORK HELP YOU ACHIEVE YOUR COMPANY'S MARKETING GOALS?
The following marketing services promoting your product or service may be provided by high-traffic salons of the KiwiSun Network nationwide:
- Display posters, flyers and other information in all solarium cabins and salons.
- Direct handover to guests: promotional gift, product sample, gift voucher, coupon entitling to any other discount, shopping voucher, etc.
- Uniform background music can be heard in the salons, which continuously broadcasts advertising messages to the guests throughout the day, who can also hear it in the solarium. Ads can broadcast a message from your company or promotion on a daily basis, which of course can be repeated all the time.
- The number of visitors to the KiwiSun website constantly exceeds ................ persons/month. Your company can be displayed on the KiwiSun website as a cooperating partner, and it is also possible to place continuously a separate company banner here.
(www.kiwisun.hu)
- Our guests are constantly registered and there are already more than 26,000 people in the KiwiSun database who are really waiting for the latest KiwiSun notifications every month. These members do not treat messages as simple newsletters or spam, as the network constantly provides them with exclusive discounts, so they respond to our emails immediately. These KiwiSun newsletters can also provide your company with a distinctive interface and custom message location, as well as with an advertising text for the company's campaign.
- It is also possible to create a separate landing page on the KiwiSun website that can only be accessed by guests or registered users of your company.
Naming the KiwiSun Facebook page; KiwiSun Lifestyle Magazine, a magazine that is updated daily and expands by an average of 3–4 posts a day. The message of the cooperating partner company, with the desired information and images, can be displayed regularly in the Facebook magazine. (www.facebook.com/Kiwisuneletmodmagazin)
- In addition to the above, other appearances can be provided to our cooperating partner on request (e.g. events at the network level, tastings, direct product demonstrations in KiwiSun salons, etc.), which can be arranged in the network by prior agreement.
Handover of a promotional product in one of the salons:
COMPOSITION OF CLIENT BASE
The KiwiSun Solarium Franchise Network has an ever-expanding client base, both in terms of number and age.
The composition of consumers is characterized by the fact that the vast majority of them are people who care a lot about and also spend a lot on themselves and their appearance, they are demanding, open to innovations and conscious.
As a company that introduced the modern solarium culture, presumably as a result of this, the average age of the guests of KiwiSun salons is increasing, on average 80% of the guests come from the age group of 18–39, the rest are over 39, and the proportion of women and men is approx. 65–35%. This proportion is getting closer and closer, which is a newly observed trend. Numerous surveys have shown that in the vast majority of purchases, women make the decision, so their motivation can be effectively influenced.
The salons of the KiwiSun solarium network, due to the quality of service and affordable prices even in the current economic conditions, reach consumers with A, B and C status, who are an important basis for the possibly lowest waste coverage, so the offered product or service reaches the consumer in a targeted manner.
Narrowing down these status categories further, it can be said that almost 45% of the KiwiSun solariums' guests have AB status, which means that a strong demand for buyers can be achieved directly.
The KiwiSun Network Center, with the help of the service framework described above, provides an opportunity for the company, medium and services you represent to provide marketing services.
The KiwiSun Franchise Center is available at:
email: franchise@kiwisun.hu
